S352 Production for the Graphic Designer

You have been hired as a graphic design intern at STUDIO 352. This is a semester-long internship. You will receive no monetary payment; however, you will receive 3 credit hours towards your undergraduate degree at Indiana University. You will be responsible for concepting, creating, presenting, and producing three major studio projects along with weekly ‘in-house’ duties (these will be explained on a need-to-know basis).

COURSE DESCRIPTION
Designers must be able to concept, create, and communicate effectively and efficiently to survive in the professional world today. Understanding the basic methods and techniques of production will make you a better designer. Designers must consider the elements of production even before putting an idea on paper. And if a designer knows production, they can create projects that suit the process. Production is an essential part of graphic design.

Each realm of design: print, web, interactive media, etc has it’s own production methods. This course will focus on the vast world of print production. Printing methods range from building-size billboards to business cards to T-shirts and packaging. STUDIO 352 projects will give you a broader understanding of print production and working world relationships.

STUDIO PROJECT GRADE BREAKDOWN (60% of final grade)
Design Production Flash Cards 40 pts
Concept & Effectiveness = 25 pts Craftsmanship (RFQ, mock-ups & final) = 5 pts Presentation & Critique = 5 pts Development (sketches to final) = 5 pts

Printing Process Poster 40 pts
Concept & Effectiveness = 25 pts Craftsmanship (RFQ, mock-ups & final) = 5 pts Presentation & Critique = 5 pts Development (sketches to final) = 5 pts

Professionally Printed Client Piece 30 pts
Concept & Effectiveness = 15 pts Craftsmanship (RFQ, mock-ups & final) = 5 pts Presentation & Critique = 5 pts Development (sketches to final) = 5 pts

Design Trailblazers Presentation 10 pts
Visuals & Information = 5 pts Presentation Skills = 5 pts

‘IN-HOUSE’ GRADE BREAKDOWN (40% of final grade)
Duties 20 pts
RFQ (request for quote) = 2 pts Paper sampling = 2 pts Typography & mark-ups = 2 pts Scanning = 2 pts Spot color (monotones, duotones, etc) = 2 pts Four color process (CMYK) = 2 pts Stylesheets = 2 pts Mock-ups = 2 pts Direct mail = 2 pts Checking proofs = 2 pts

Quizzes 60 pts
Chapter 2 & 5: Typography & Computers = 20 pts
Chapter 3 & 4: Illustration & Prepress = 20 pts
Chapter 6 & 7: On Press & Internet = 20 pts