description

Designers must be able to concept, create, and communicate effectively and efficiently to survive in the professional world today. Understanding the basic methods and techniques of production will make you a better designer. Designers must consider the elements of production even before putting an idea on paper. And if a designer knows production, they can create projects that suit the process. Production is an essential part of graphic design.

Each realm of design: print, web, interactive media, etc has it’s own production methods. This course will focus on the vast world of print production. Printing methods range from building-size billboards to business cards to T-shirts and packaging. STUDIO 352 projects will give you a broader understanding of print production and working world relationships.

STUDIO PROJECT GRADE BREAKDOWN (60% of final grade)
Design Production Flash Cards
Printing Process Poster
Professionally Printed Client Piece
Concept & Effectiveness = 15 pts Craftsmanship (RFQ, mock-ups & final) = 5 pts Presentation & Critique = 5 pts Development (sketches to final) = 5 pts

Design Trailblazers Presentation
Visuals & Information = 5 pts Presentation Skills = 5 pts

‘IN-HOUSE’ GRADE BREAKDOWN (40% of final grade)
Duties
RFQ (request for quote), Paper sampling, Typography & mark-ups, Scanning, Spot color (monotones, duotones, etc), Four color process (CMYK), Stylesheets, Mock-ups, Direct mail, Checking proofs

Quizzes
Chapter 2 & 5: Typography & Computers = 20 pts
Chapter 3 & 4: Illustration & Prepress = 20 pts
Chapter 6 & 7: On Press & Internet = 20 pts