The development and exploration of concept is as important as the final artifact. I question motivations and push technical limitations for sake of the idea.

Constantly challenge yourself and others.
Today, information is acquired at a staggering pace; keeping up is impossible. Teaching students how to learn is the only way to survive. History lessens the burden of fact-knowing and gives students a much-needed perspective on contemporary design and life.

Learn and use the tools available.
Design is a way of thinking, not just a job or software training. I teach the basic operations of a software program, just as a fine art instructor teaches how to mix paints or etch a plate. The computer is simply a tool of design. Technology is ever-changing and there will always be a new and improved way of completing a task. The concept always trumps the latest software trend, and “cool factor” just doesn’t fly in my classroom.

Utilize more than one brain.
Working with a diverse group of people is the best part of design and teaching. This type of cooperation teaches perspective more effectively than I ever could standing in front of the class. Design should always be a collaborative effort, in concept and completion.

A critique can be the most dynamic part of the process, when implemented properly. It opens new avenues and improves the quality and creativity of ideas, as well as the final product.

Finesse the details.
Attention to the smallest element separates a mediocre layout from an extraordinary communication. When a student sees how pieces relate on the page or screen and starts making connections, I know good design will follow. And I know the light bulb is eternally burning when a student complains about the awful design he/she has observed. Detail-oriented design is an addiction I hope my students never kick.